Irina Spiridonova

Director, Strategy&Marketing

Inspiration is for amateurs, the rest of us just show up for work.

About Irina

  • Marketing
  • Strategy
  • Performance
  • Business analytics and modelling
  • Product/team creation and development

Irina in our blog

June 2023How to double the efficiency of a go-to-market strategy for a complex mining product

This case is about how preliminary market research can improve marketing efficiency and save your budget.

Oct 2022TOP 5 risky assumptions to avoid when launching a cryptocurrency advertising campaign: expectations vs. reality

It is difficult not to make the “survivorship bias” of relying solely on the inner voice during the project's launch and development.

Sept 20228800 crypto wallet installs in 2 months thanks to ASO - and without paid ads

ASO is a cheap and efficient way to get more organic installs in Google Play and App Store. How we increased the number of downloads for a crypto wallet, in spite of high competition.

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