Experts inlarge-scale launchof Web3 projects

A large-scale launch – is the result of a well-planned campaign, where each element and the interaction between them are carefully thought out.

The key task – is to create an impression that everyone is talking about the project. It’s not that easy.

We are the guys who will do all the hard work.

Ales KovalevichCEO bdc consulting

How we deliver an impactful launch

1. Research-based stage

Marat GizatullinAnalyst, R&D

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Research-based stage

SWOT analysis. We evaluate the project’s strengths and weaknesses to create a buzz.
Target markets. We find the right economic, legal, and financial opportunities.
We study the best practices of large-scale launches in the last quarter.
Competitors. We learn their strategy and effective moves.

2. Strategic planning

Roman AlievDirector, strategy

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Strategic planning

Define KPIs to measure the launch’s success.
Formulate the main idea we want to seed into the customers minds.
Select advertising channels and design a customer journey for each channel.
Create a step-by-step plan for each part of the campaign.

3. Preparatory stage

Tatiana Galagutskayasenior manager, p&A

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Preparatory stage

Create promotional materials: articles, press releases, scripts for bloggers, creatives, content plan, etc.
Prepare the advertising channels before pressing the start button; connect analytics.
Find suitable community managers, onboard the first users, and stimulate engagement.
Test customer journeys.

4. Launch and management

Oleg Kaluginsenior manager, performance

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Launch and management

Launch promos via all channels at once or sequentially, depending on the strategy.
Gather the first results and boost the buzz with fresh facts.
Optimize the advertising channels, allocating 10% of the resources for testing.
If something goes wrong, find 2 new solutions.
Evaluate the results and set goals for the next quarter.