ASO(App Store Optimization)

Today, 80% of users prefer to access their favorite services through mobile apps, so developing your mobile application will significantly increase customer loyalty. However, it is equally important to promote your app, so your clients can discover that your services are now available on the app and start using it.

Here are the different ways to promote a mobile app:

1. Integrated advertising in other apps.
2. Content marketing.
3. Working with Influencers.
4. Advertising integration on social networks.
5. ASA (Apple Search Ads) for iOS apps and Google Ads (for all applications).
6. Optimization for marketplace requirements, a.k.a. App Store Optimization (ASO).

ASO requires a unique approach and understanding of the app stores’ algorithms. BDC Consulting provides comprehensive app store optimization services for crypto projects.

What is ASO?

ASO (App Store Optimization) is a combination of optimization actions for promoting applications on the App store, Google Play, and Huawei AppGallery.

Benefits that ASO can bring to your company.

1. Source of organic traffic. Along with content marketing and SEO, ASO allows you to create a consistent stream of organic traffic.
2. High-quality users. Google Play & app store optimization focuses on your target audience’s queries and preferences, increasing their product loyalty. A target audience with high loyalty is your project's main profit source.
3. Significant increase in competitiveness. Launching an app advertising campaign will lower your CPI (Cost per Install) rate than competitor companies that do not engage in ASO for their app. Thus, increasing your ROI.
4. Long-term benefits. Unlike advertising, which requires constant investment, quality ASO continues to pay off over the long term.

How do we conduct ASO?

1. Setting a goal: app position in a category, number of downloads, ratings, and reviews.

2. Start market research and audit.

The elements of the applications in the necessary category are studied: keywords, text formatting, visuals (icons, screenshots), and download statistics. Such research helps determine the position of the promoted application compared to competitors, which aspects need to be improved, and by how much, i.e., to choose an effective strategy for app store optimisation.

3. Optimizing all related text.

Selection of keywords – for the app store and google play search optimization: what people will write in a store search line.

•  Determining the title, subheading, short description, and main description.
•  Writing a promo text (the first lines of description).
•  Selecting the URL of the application - for google play app optimization.
•  Filling out the "What's new?" section - will help bring back old users.
•  Localization of the application - translation of all blocks into other languages.

4. Visual optimization.

• Icon selection. It should combine simplicity, originality, functionality, and compliance with the app store guidelines.
• Adding screenshots. It is important to choose the ones that will show the most important information and benefits.
• Promo banner design. It will be shown in ads containing a call to action. It strongly influences the number of clicks.
• Promotional video. Create a video that will demonstrate your app's simple, smooth, and user-friendly interface.

5. Working with paid traffic.

The best result is a combination of organic and paid traffic, which is why advertising campaigns are launched together with the application store optimisation.

How it works:

• We use keywords, descriptions, and graphics developed in ASO for Ad campaigns.
• The idea and concept of advertising campaigns should not conflict with ASO.
• Running multiple ad campaigns helps you run an A/B test faster for the current ASO stage based on data from new users.

As a result, paid traffic will allow for better ASO testing, lowering the CPI for future Ad campaigns.

Why should you start ASO now?

We have been promoting crypto projects from scratch for several years, and the best result is always achieved with an integrated approach. Our portfolio contains unique cases of application promotion. Despite the ban on crypto-related advertising from Google, we reached 8800 crypto wallet installations in just two months. Covered it here.

Our experience shows that a strategic approach brings much more outstanding results. Therefore, if you're planning to launch your mobile application, you need to start now: leave your contacts in the form, and our specialists will contact you for a consultation to help determine the best strategy for promotion.