Increase search rankings and conversion with our App Store Optimization Serviceget a quote
Today, 80% of users prefer to access their favorite services through mobile apps, so developing your mobile application will significantly increase customer loyalty. However, it is equally important to promote your app, so your clients can discover that your services are now available on the app and start using it.
Here are the different ways to promote a mobile app:
ASO requires a unique approach and understanding of the app stores’ algorithms. BDC Consulting provides comprehensive app store optimization services for crypto projects.
ASO (App Store Optimization) is a combination of optimization actions for promoting applications on the App store, Google Play, and Huawei AppGallery.
1. Setting a goal: app position in a category, number of downloads, ratings, and reviews.
2. Start market research and audit.
The elements of the applications in the necessary category are studied: keywords, text formatting, visuals (icons, screenshots), and download statistics. Such research helps determine the position of the promoted application compared to competitors, which aspects need to be improved, and by how much, i.e., to choose an effective strategy for app store optimisation.
3. Optimizing all related text.
Selection of keywords – for the app store and google play search optimization: what people will write in a store search line.
4. Visual optimization.
5. Working with paid traffic.
The best result is a combination of organic and paid traffic, which is why advertising campaigns are launched together with the application store optimisation.
How it works:
As a result, paid traffic will allow for better ASO testing, lowering the CPI for future Ad campaigns.
We have been promoting crypto projects from scratch for several years, and the best result is always achieved with an integrated approach. Our portfolio contains unique cases of application promotion. Despite the ban on crypto-related advertising from Google, we reached 8800 crypto wallet installations in just two months. Covered it here.
Our experience shows that a strategic approach brings much more outstanding results. Therefore, if you're planning to launch your mobile application, you need to start now: leave your contacts in the form, and our specialists will contact you for a consultation to help determine the best strategy for promotion.
Use thematic resources, contextual and targeted advertising, but take care of ASO first.
ASO (App Store Optimization) is comprehensive app optimization for the App Store or Google Play algorithms. It includes the selection of keywords, full text, visual adaptation, creating promo clips, and localization.
ASO is a one-time investment that will help create a stream of organic traffic, attract a loyal audience, and significantly reduce advertising costs.
Yes, but you need to learn the guidelines and requirements of the app stores before you can do it. After that, conduct market research on your app category to develop the right optimization strategy. However, using the services of professionals will not only save you time but will also protect you from possible financial losses