Negative reviews about any company quite often appear in search results. Despite all the unpleasantness of such a situation for any project, the BDC Consulting team quite successfully copes with such situations helping companies to get rid of negative. In just one month, we reduced the percentage of negative feedback about the client's project in Google search results by 2.5 times.
Challenge: The percentage of negative reviews about the project in Google search results for 4 keywords was 8.5%
Goal: Reduce the percentage of negativity about the project by 2.5 times within a month
Final result: The percentage of negative reviews decreased to 3.4%
We re-arranged information on some sites with reviews. Here are the ones that worked best:
We placed content on new sites with reviews that successfully got into the top of the search results. Here are the sites that have shown good results:
Some articles had the biggest impact in the first sprint, ranking in the top-20 for all queries between 7 and 11 times.
Insight: An effective way to reduce negative feedback about a project is to replace it with more positive information.
Impressive result: the number of negative reviews fell by 2,5 times
In just 1 month, the number of negative reviews about the project in Google search results decreased by 2,5 times, falling from 8.5% to 3.4%