SEO is a powerful tool for attracting leads over a long term, while paid advertising can deliver the much-needed clicks quickly. By syncing these two tools, we helped a trading platform go from 0 to 10,000 unique daily visitors, get 100k+ clicks, and rank in the top 10 for over 260 keywords.
Our client was an online trading platform based in Latin America that was looking to attract new users from very different GEOs (Brazil, Mexico, India, Indonesia etc.) and encourage them to open a demo trading account.
The niche was very saturated, with an intense competition for traffic in the key regions. Our solution was radical: create several SEO-friendly partner sites from scratch, find quality drop domains for them, fill them with content (and add new content to the client’s main site), and launch paid ad campaigns to attract traffic. The two main parts of the project – SEO optimization and paid advertising – worked in perfect synergy.
Drop domains are web domains that have been „dropped“ (abandoned) by their owners. Such domains can be purchased through special marketplaces, and they can rank surprisingly high on Google.
For this campaign, we purchased several relevant drop domains with names related to the client’s trading products; this alone would give us extra SEO juice.
We built a set of brand-new partner sites on WordPress, but with unique templates and on a separate IP address. We introduced new meta tag templates, including for the filter pages in each section, added breadcrumbs, and optimized the XML sitemap.
BDC’s SEO specialists also made sure to make the sites responsive and to optimize the page load speed, as this influences Google rankings.
Moreover, we promoted the author of the articles, too. We managed the author’s social media pages and published additional content signed by them, as well as created social media pages for the websites themselves.
We also made sure to adjust the content to Google’s YMYL (Your Money or Your Life) and E-A-T (Expertise, Authoritativeness, and Trustworthiness) guidelines, as websites about finance and trading are scrutinized closely by the algorithm.
We carefully analyzed the inbound link profiles of the client’s competitors and purchased links on similar websites to attract traffic to the articles. We also used crowd marketing (publishing links on niche forums) and added the sites to various directories.
The efforts paid off: we achieved a strong PageRank and drew in a lot of traffic, especially for Brazil (10k visits), the most important region for our client. We also managed to get the articles rank in the top 3 for 83 keyphrases and in the top 10 for 264 keywords.
We've achieved good traffic and ranking results for India, Mexico, and Indonesia, with articles ranking in the top 10 for up to 139 queries.
Once a big body of new content was live, we launched an advertising campaign using banner ads and social media advertising. Brazil, Portugal, and Mexico were selected as the target GEOs.
We didn't just aim to initiate as many clicks as possible, but also to improve traffic quality to boost the conversions from registration to trading deposit.
We used the following tools to maximize campaign efficacy:
In just 4 months, we achieved impressive results:
When using complex marketing strategies, it's important to invest enough time in research, planning, and competition analysis. This way you can make sure that each element of the strategy kicks in at the right moment and strengthens the other tools, rather than hinder them.