Marat Gizatullin

Analyst, R&D

Ideas are everywhere, but knowledge is rare.

About Marat

  • Identification of risks and market and project development potentials
  • Data analysis
  • Using research results in project management

Marat in our blog

Feb 2022TAR comes first: why you should always conduct target audience research before launching a marketing campaign

A product can sell well only if it fits the target audience's needs. But how do you know what those needs are? And how much is the TA ready to pay to satisfy them? That's where TAR, or target audience research, comes in.

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