One of the key roles of our agency is to help launch blockchain projects by media promotion. That’s why are pleased to analyze news surrounding the launch of ‘Gram’ tokens on Telegram, which was published by Liquid cryptocurrency exchange on June 11th. We took a closer look at how the news was distributed, and consequently, how effective were the results.
We analyzed the main media channels that were used to promote this exciting new token: Twitter, Telegram, and YouTube.
At first, most media channels considered the news in relation to the token launch to be fake. However, Twitter changed that. The news spread very quickly on Twitter because tweets are not edited and no one is responsible for the authenticity of the news published. Unlike other media channels, Twitter kept showing interest in the news throughout the week following its release.
We also noticed that the news surrounding the Gram token, which was originally published on PR Newswire, was picked up by Yahoo Finance, which has 3.8 billion monthly visits. The thing to note here is that PR Newswire sends out paid press releases to its base media channels. If you keep that in mind and prepare news accordingly, there is a chance that you might provoke the interest of a major financial news outlet, and as a result, gain extra exposure. This is exactly what happened to the Gram token launch story.
You can find more of our conclusions regarding the Gram token launch news in our analysis.