Most lists of crypto marketing agencies present companies without any underlying ranking. This article talks about the in-depth research we've performed into the crypto marketing industry. The goal has been to assist crypto teams in locating the best-fit agencies based on their specific needs. Below, you'll find a deep dive into the methods we've used, followed by the ranked list of agencies and major insights to guide your search.
Currently, around 50 agencies operate in the crypto marketing space. Some companies deliver full-cycle services, while others focus on specific services or geolocations. Teams might claim that they've been around since the early 2010s, but most companies were operating in other segments and entered crypto only in 2017 when the ICOs advanced or after that.
Our research allowed us to locate and review all existing agencies in blockchain marketing. As a result, we've identified a total number of 46 such companies. In the screenshot below, you can see this list with companies ordered in alphabetic order.
Complete list of crypto marketing agencies
We've created a useful document that covers the gist of our research. To access the above list, go to the "Agencies" Section. Now, let's see how we can identify the high-level market segments.
In our efforts to group agencies, we've pinpointed the major factors that impact the attractiveness of such providers, among these are:
As a result, we've ended up with the 4 main groups:
You can use this classification to easily cut off unwanted actors by focusing your efforts on constituents in Groups 1 and 2. Next, we talk about effective ways to rank teams and see how they stack against each other.
To rank companies, we've looked at various quantitative and qualitative indicators and identified what matters most for our research. You can see these indicators in the "Points" Section of the document. The total number of indicators is 11, and you can see them below - we specify the information about the indicators and their weightings within the overall ranking.
To rank companies, we've identified the core quantitative and qualitative indicators and determined their weightings within the overall ranking. The detailed data on the ranking process is shown in the "Points" Section of the document.
We use a total of 11 indicators, presented below:
The final ranked list can be seen in the screenshot below, where we cover only members of Groups 1 and 2.
Ranked list of viable crypto marketing companies
Those who wish to gain deeper insights into the industry's landscape are invited to review the data on specific indicators. In addition, the "Clients", "Industries" and "Characteristics" Sections in the document offer even more information on the specific facets of each of the agencies we've analyzed.
As an additional benefit of our research, we have been able to elicit the profile of an ideal crypto marketing agency that would hit the 100/100 points as per our ranking system. Notably, the top 5 companies are currently ranging within the 60-70 points scope, which clearly shows that the industry has a lot to grow.
An ideal agency would have started its operations around 2017. Top 10 brands should be among its customers. The company should enjoy a number of mentions in Tier-1 media. The team should be versatile, with marketers forming a strong predominance.
The focus shouldn't be solely on crypto marketing, but the team should also offer services in another scope, such as development, IR or BD. At the core of the team's activities should be the strategic vision, manifested through the major collaborations with key players and the availability of the mission and goals on the site.
Feel free to tweak our ideal marketing agency profile to identify your own focuses and vectors. Now that we've shared the methods behind the research, let's take a look at the final ranked list.
Now that we've shared the methods behind the research, let's take a look at the final ranked list. Use the list to quickly access both the descriptive information, as well as the major statistical data for each company.
BDC Consulting is a major mover in consultative marketing. Crypto projects yearn for guidance and support that goes beyond the marketing-only approaches of the past. The agency leverages data analytics across Twitter, Discord and TikTok to better align the winning strategies and communicate messaging to audiences. With BDC, influencer marketing delivers awareness and real buyers at the doorstep.
With a strong skew toward NFT marketing, Crowdcreate brings together strategists, community managers and creative writers. NFT and crypto projects enjoy lower acquisition costs and higher quality of incoming leads. Crowdcreate has been around since 2017, assisting a suite of winning projects in NFT collections, marketplaces and decentralized platforms.
Amazix doubles down on community management, effectively building trust and loyalty. The influencer marketing coverage is 300 million users. Over 500 customers have found Amazix useful for promoting their tokens and collections. Advisory and consultations are other key competencies of this team as they are ready to steer the project’s path toward impressive results.
The marketing agency has been successful in promoting ICOs. The well-functioning connections with influencers and content marketers undergird its creative approaches to advertising and promoting projects. Partnerships with major crypto media can be quickly activated to raise awareness among crypto audiences.
Applicature connects traditional investors and crypto projects by leveraging its own community in Silicon Valley. Roadshows, hush-hush promotions across major investor hubs and content-driven campaigns are among the most favored growth enablers. Among the major customers are SLOGN, Orocrpyt, and DarICO.
The agency was founded by stalwart crypto operators when they failed to find on-par marketing support. Today, it's well known for influencer management and brand consulting. The strategic vision of the leadership team goes hand in hand with proactive contributions from every community manager and marketer. These efforts bubble up into real figures - over 150 successful crypto projects and millions in investments.
A unique breed, Wachsman plays between the established finance and emerging tech industries. Web3, metaverse and NFT projects win from a multitude of connections and effective communication strategies. A special focus is on start-ups and growth powerhouses that need an effective marketing boost most.
SparkPR has been around for almost 20 years, helping tech brands to establish themselves and deliver good exits for founders. With its elevation into crypto, SparkPR brought through an amazing suite of promoters and marketers. Among the major projects is Simple Token, where the agency excelled at creating a social online community and academy, educating investors and helping them learn the crypto-ropes.
Based in New York, Ninjapromo offers a broad-based suite of services in marketing and advertising. A strong focus is on optimizing all facets of the sales funnel - email marketing, UI/UX design and supporting PR boosters. Over $150 million has been raised for crypto and NFT projects by this marketing agency. Strong connections have been formed with Okex and other trading startups.
IBC Group is a breed between incubators and marketing agencies. It helps teams not only promote but learn and adapt to the fast-changing waters of crypto. An all-important investors database has over 150 thousand potential buyers, ready to go all-in. Over 60 projects have been successfully enabled through the agency's efforts.
Serotonin steers web2 companies into web3. Proficient marketers and creators help enliven the messaging campaigns and turn heads. On top of marketing, the team is active in recruitment, accounting and web2>web3 transformation. Incubation is merged with promotion to better serve a new wave of web3 dApps and infrastructural projects.
Corum8 merges creative efforts and AI, seeking to empower emerging crypto brands. The team shines best in disrupting established environments by pushing forward blockchain-driven solutions. The in-house engineers are well-versed in all major blockchain ecosystems, ready to deliver full-suite development and management campaigns. Corum8 goes a bit more on the techie side, while still offering effective community management and PR support.
Sinofy has a clear geo preference as it works hard to build brands in China and South East Asia. A powerhouse of NFT artists, marketers and strategists can augment a global effort and take the project’s regional efforts to the next level. Viral marketing is driven by in-depth marketing research and analysis with each new step guided by calculated strategies and vision. Community management in China often heeds for a stand-alone marketing partner, and Sinofy may be a perfect fit for such operations.
Innovion is all about guerilla marketing, promoting crypto brands across closed-door chats, paid VIP rooms and booming discords. An impression of random activities are driven by a long-term strategy that keeps projects above the fold in the minds of real buyers. The team has effectively empowered over 200 crypto teams with amazing results in coverage and investments.
Luna PR is a one-stop-shop digital marketing agency, ready to take on your challenges and deliver acquisitions and awareness. The US-based team knows their way around the ins and outs of PR, paid search and community management. Extensive experience and expertise help the team identify hidden opportunities and product-market fits.
Cinchblock breaks away from anything traditional in crypto marketing. No fluff, no old stuff. Only new, so-degen and moon-ly moves from this team. Located in Asia, Cinchblock can uniquely drive those Asian communities that are so powerful in every project's efforts. This China-first marketing agency will perfectly fit into a global patchwork of a project’s marketing activities.
LKI is driven by a strong Ukraine-based team, ready to take on projects in crypto, NFT and metaverse. The professional marketers offer effective engagement strategies through community management and PR. A unique point of view and confidence in their approaches sets the leadership team apart from other marketing agencies in crypto.
Based in Moscow, Flexe delivers on cost-effectiveness and performance. A suite of marketing tools pivots toward community management and acquisitions, leaving behind fluff and low-yield channels. Flexe has a huge cache of highly successful crypto projects, among which are YFDFI.FINANCE, BANKAERO, Monart. The agency will be a great fit for those teams who wish to activate CIS and Russian audiences.
Priority Token shines best in Asian domains, where it can deliver a huge uplift to community operations in South Korea, Singapore, Hong Kong and Mainland China. Well-crafted community strategies can deliver a powerful result with local investors being well informed and nurtured in their own languages. Priority Token is based in London and has branched into Moscow, Singapore and Dubai.
x10 agency is a cross-breed between launchpads and marketing agencies in crypto. It helps projects start on the right foot from the first stages and continue building a strong community around the brand via minimum efforts. x10 agency offers a special package for Asia-focused promotion activities, which may serve well in accounting for the highly specific nature of such markets. Accelerated listing and continuous liquidity management help tokens fare well post-launch.
Degen Agency goes after the latest trends in crypto marketing and TikToks your project’s way into the heart and minds of newly-minted degens. Shilling, TikToking and other community-building operations are in the team’s blood. Degen Agency will serve well as an augmentation to a high-level marketing partner like BDC or x10.
Marketacross is a performance-based marketing agency, where teams pay only for the wins. This gets some skin into the game and motivates agency marketers to amplify engagements across content and community channels. DreamTeam, Vertex, and Papyrus are among the major partners of this Israel-based team. A special focus here is on content production and distribution.
Icoda builds on its strengths in the Russian market. A powerful team augments well with more global-focus agencies like BDC or Amazix. Telegram promotion is among their strengths, where the agency can effectively leverage connections and networks to squeeze a high conversion rate with minimum effort.
Coinbound brings together amazing content makers and promoters that can effectively create, distribute and empower your project’s content initiatives. PPC and organic search efforts come together in the hands of experienced writers and promoters. Tyler Daniel Smith, the agency's founder, has been well-known for his prowess and insights into the crypto industry thanks to his long-running podcast.
Located in Hong Kong, Belkinmarketing merges marketers from Russia, China and the US. The powerful mix of creatives and strategists can elevate any brand and token. The team pushes the envelope on content marketing and delivers strong support for marketing operations across crypto, NFTs, metaverses and other emerging tech solutions.
Throughout our in-depth research, we've been able to compare the competing crypto marketing agencies based on various indicators and determine the best-fitting candidates for your consideration. Use our document to dig deeper and derive your own insights with the help of our data.
All of the TOP 5 agencies offer full-cycle marketing services, acting as general contractors in PR/SERM/marketing. Some teams are specialized in a specific geolocation/services stack, able to boost your efforts in the focus scopes. However, it's highly advised to first pick the main marketing collaborator that will have a strong strategic vision, offer end-to-end marketing coverage and enjoy sufficient resources to deliver on your GTM aspirations.