Experts inlarge-scale launchof Web3 projects

Blockquote person

A large-scale launchis the result of a well-planned campaign, where each element and the interaction between them are carefully thought out.

The key taskis to create an impression that everyone is talking about the project. It’s not that easy.

We are the guys who will do all the hard work.

Ales KovalevichCEO bdc consulting

How we deliver an impactful launch

1. Research-based stage
Marat GizatullinMarat GizatullinAnalyst, R&D

I'm in charge here

Research-based stage
  • SWOT analysis. We evaluate the project’s strengths and weaknesses to create a buzz.
  • Target markets. We find the right economic, legal, and financial opportunities.
  • We study the best practices of large-scale launches in the last quarter.
  • Competitors. We learn their strategy and effective moves.
2. Strategic planning
Roman AlievRoman AlievDirector, strategy

I'm in charge here

Strategic planning
  • Define KPIs to measure the launch’s success.
  • Formulate the main idea we want to seed into the customers minds.
  • Select advertising channels and design a customer journey for each channel.
  • Create a step-by-step plan for each part of the campaign.
3. Preparatory stage
Tatiana GalagutskayaTatiana Galagutskayasenior manager, p&A

I'm in charge here

Preparatory stage
  • Create promotional materials: articles, press releases, scripts for bloggers, creatives, content plan, etc.
  • Prepare the advertising channels before pressing the start button; connect analytics.
  • Find suitable community managers, onboard the first users, and stimulate engagement.
  • Test customer journeys.
4. Launch and management
Oleg KaluginOleg Kaluginsenior manager, performance

I'm in charge here

Launch and management
  • Launch promos via all channels at once or sequentially, depending on the strategy.
  • Gather the first results and boost the buzz with fresh facts.
  • Optimize the advertising channels, allocating 10% of the resources for testing.
  • If something goes wrong, find 2 new solutions.
  • Evaluate the results and set goals for the next quarter.

Our clients

Our clients

Over 10 years
helping businesses grow
Since 2017
in love with crypto
Over 80
implemented blockchain projects

Our partners in creating excitement

Hype partners


Dr. Vilma MattiaGrowth Hacking & Scaling
  • Co-Founder of 5ire ($1.5+ bln)
  • 8 Portfolio Unicorns
  • Strategy, CBDC, Tokenomics, DeFi, etc.
Alexander Makagonmanagement consulting
  • Founder of Hardcore Labs
  • Ex-CEO & Partner of a crypto hedge fund with $50M+ under management
  • 7+ years of management consulting at McKinsey, BCG, and QuantumBlack
Evan LuthraEntrepreneur & Angel Investor
  • Invested in 300+ companies and advised 20+ projects
  • Forbes 30 under 30 Winner
  • 2.5 mln followers on Instagram
Philipp VasilyevDeFi, tokenomics
  • Partner at Ex AAVE core employee
  • Previously managed $300 mln in various assets
  • Сryptoresearch, tokenomics, and market strategy

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