How to stimulate token sales and build a reputable 25k user community with the complete anonymity of the parent company? Learn more about the tools we used to execute this marketing phenomenon for a top-notch entertainment project in this particular case study.
Our client is a gaming project with an original token. Our main challenge was to promote the token, boost the exchange sales, expand the community size, and set up a Twitter page – all with zero references to the company name. Our client was clear about the anonymity condition, so we couldn’t leverage the high-profile names associated with the project or activate traditional channels such as press releases or ads.
The campaign GEOS were quite specific and targeted the following countries:
The project team consisted of 9 members, including a PM, an account manager, a marketing team lead, an influencer manager, an SMM manager, an SEO/SERM specialist, a PR manager, and a content writer.
Key campaign languages: English, Spanish, Turkish
Since mentioning the company’s name was not an option for us, we had to fully rely on KOL marketing strategies and let the influencers promote the token in a discreet manner. They went on a mission of telling their followers how exactly they found out about the token and why they set their eyes on the project by describing it’s advantages. This all culminated in an important next step – an invitation of the followers to a special Telegram chat.
We set up three Telegram chats in targeted languages: English, Spanish, and Turkish. Each chat had a manager responsible for encouraging discussion about the project’s updates and the token’s potential, conducting weekly giveaways and pools. This allowed us to create not only one but three loyal and active communities.
We got our Twitter influencers to execute weekly token giveaways to complement the community-building effort on Telegram.
In just 4 months, we got absolutely killer results:
Stage 1 — $1,700,000, or 70% higher than the KPI set($1,000,000);
Stage 2 — $4,241,000 vs. an original KPI of $2,000,000.
The token is now traded on 7 exchanges (one of them makes the global top 10) and is sold to large investors (from $100k) through brokers.
Twitter: from 0 to 14,000 followers
Regional Telegram communities: 10,000 members (Turkish - 2,200 users, Spanish - 2,000)
Official Telegram channel (in English): 5,000 users
As of July 2021, we are successfully keeping up with this project and launching new local communities (including Hindi, Mandarin Chinese, and Korean).
Are you interested in swiftly elevating your blockchain or fintech project? We’re open to sharing our experience with rendering the most innovative and cost-efficient marketing tools. Get in touch with BDC Consulting now for a free talk.