BDC Consulting often helps idea-stage crypto startups to go from zero to a successful MVP. Our Product Market Fit Validation (PMFV) solution makes it possible to design dApps that the market will love – as in the case of this GameFi project with a strong social mission.
Our insights will be helpful for Web2 companies looking to expand to Web3, as well as for gaming studios that want to get into the business of Play-to-Earn and crypto games in general.
Our client in this case study was a real-world business that wanted to create a P2E game centered on the sustainable use of natural resources.
The team already had a rough concept for the game, but wasn’t sure how to design sustainable token economics or which features to implement in the MVP and the final product.
We’d also need to package the game in such a way as to make it attractive to potential investors.
Final result: we went from zero to a detailed game concept, including tokenomcis and monetization, and made sure it was ready to be shown to investment funds.
Step 1. GameFi industry analysis
During the analysis stage, we evaluated:
After comparing various genres of P2E crypto games by audience size, number and size of transactions, and level of competition, we understood that the most relevant genre for our client was a casual farming strategy.
Next, we created a draft gameplay and identified the key competitors for further analysis.
Step 2. Competition analysis
We compared the rival P2E projects by the following criteria:
This analysis allowed us to find the competitors’ strengths and weaknesses, as well as gave us insights regarding tokenomics, business model, and pricing. We understood how to make the game profitable both for the users and for the client, while preserving the key mission: regeneration of natural resources.
Step 3. In-depth interviews and a poll
The purpose of this stage was to define a list of features for the MVP and come up with the final concept for the game. We conducted 10 in-depth interviews and surveyed over 300 users from 22 countries, all of whom play games to earn money.
Step 4. Go-to-market strategy for the new P2E project
Based on the results of the interviews and the survey, we came up with two potential strategies:
Together with the client, we chose one of the strategies and refined it to get it ready for validation with potential investors.
Step 5. Preparation for fundraising
In order for the game to be interesting for both players and investors, we conducted a study of large and medium-sized GameFi investors:
Once we knew how to package the project for investors, we prepared all the necessary documentation for the client’s team to begin raising funds.
The key criteria used by investors to evaluate games are as follows:
Conclusions and results
We achieved a lot in a relatively short period of time:
Are you working on a large-scale GameFi project? Let’s discuss a potential collaboration – fill the form on the website today